Select Traveler Conference 2027
Pigeon Forge, Tennessee – March 1-3, 2027
OFFICIAL HOTEL & CONFERENCE CENTER:
Dollywoods HeartSong Lodge & Resort
1210 Dollywood Resorts Blvd, Pigeon Forge, TN 37863
PH: 800-365-5996
Why Select Traveler Conference
We all agree that the internet has enhanced the way in which we find ideas and plan group travel. Now it’s time to take a valuable step – to meet a group travel expert in person. One on one. Not a chat bot, but a live person who hears your needs as you plan the next trip for your members. A place where group travel industry leaders are ready to partner with you to make your members happy.
Plus, 95% of past Select Traveler Conference attendees say we are just great fun!
What Attendees Are Saying
30 Years With STC
Conference Interviews
Hear what Travel Industry Leaders have to say about attending Select Traveler Conference.
Conference Schedule
March 1, 2027
12:00 to 6:00 PM : Conference Registration
Welcome to Select Traveler, meet the Red Coat Staff that will take care of you for the next three days. Visit the Mall to learn of innovations that improve your business and network with delegates!
12:00 to 5:00 PM : Know Your Sponsors
1:45 to 3:45 PM : STC Buyer Breakout Session
Delegates meet in roundtable discussions with club directors to find solutions to the questions all programs face. This session generates ideas for dozens of program directors on better serving their members and creating loyal customers.
5:00 to 5:05 PM : Conference Kickoff Welcome
5:05 to 5:35 PM : Speaker
6:00 to 8:00 PM : Opening Reception & Entertainment
Dinner and Entertainment along with some surprises that our host has in store for us. This event is always a top rated function with the Select Traveler Delegates.
March 2, 2027
8:00 AM : Sponsored Breakfast
9:00 to 9:40 PM : Educational Seminars
9:45 AM to 12:15 PM : Marketplace I
Networking at its best. Loyalty program directors and the travel industry come together in business sessions to build relationships.
12:15 to 1:15 PM : Sponsored Lunch
Featuring entertainment from a tour destination. Network with club directors and travel industry delegates.
2:00 to 4:30 PM : City Site Seeing Tours
Enjoy a tour of our host city—experiencing it like no other. Travel Industry joins with Group Travel Planners for further time to solidify relationships.
6:00 to 8:00 PM : Area Sponsored Dinner
March 3, 2027
8:00 AM : Sponsored Breakfast
Get knowledge from around the world and entertainment.
9:00 to 9:25 AM : Destination Spotlights
Learn about the hottest travel destinations today!!
9:25 to 9:35 AM : Sponsor Auction
9:45 AM to 12:15 PM : Marketplace II
Business networking at its best. Loyalty Travel directors and the travel industry come together in 6 minute business sessions to build business relationships
12:15 PM : Closing Social
2:00 PM : Shuttles Depart
Important note: The start and ending times of the Conference Schedule are fixed times and travel plans may be made accordingly. The above listing of individual events are subject to change. Official delegates will receive their final schedule 2 weeks prior to the Conference. If there is a specific question regarding scheduling, please reach out to Ben at 800-628-0993 for assistance.
SCHEDULE REVISED: 04/19/2026
FAQ HELP CENTER
Welcome to our Help Center. Whether it’s registration, travel, conference planning or something else – you’ll get answers here. Not finding what you're looking for? Just call 800-628-0993 or contact our team...
Registered, Have Questions >
Inquiry Before Registering >
FAQ HELP CENTER
Welcome to our Help Center. Whether it’s registration, travel, conference planning or something else – you’ll get answers here. Not finding what you're looking for? Just call 800-628-0993 or contact our team...
Registered, Have Questions >
Inquiry Before Registering >
IMORTANT 2027 DATES >
IMPORTANT 2027 DATES >
NOW — Travel Industry Make Hotel Reservations.
NOW — Group Leaders Make Hotel Reservations through STC Office.
January 26 Cut off for Travel Industry Hotel Special Rate.
January 26 — Request Email Link for Profile Details
January 30 — Last Link for Profiles Live and Ready to Complete
February 2 — Appointment Selection Begins
February 2 — Travel Information to STC office
February 6 — Appointment Selection Ends
February 6 — Registration after this date can limit appointment opportunities. Call our TEAM MEMBER at 800-628-0993 for details how best serve last minute registrants.
CONFERENCE HOTEL >
CONFERENCE HOTEL >
STC 2027 OFFICIAL HOTEL:
Dollywoods HeartSong Lodge & Resort | PH: 800-365-5996
1210 Dollywood Resorts Blvd, Pigeon Forge, TN 37863
Travel Planner — Room and tax included in registration fee for first two nights ONLY. Incidentals are not included. A valid credit card and id will be requested upon check in. Reserve room nights thru the STC office ONLY, including pre or post nights to receive your meeting planner rate by contacting our Team at 800-628-0993. Call with any questions.
Travel Industry — Hotel room reservations, taxes and incidental charges are your responsibility. In order to secure the Industry Rate per night contact the Conference Hotel BY FEBRUARY 1 and reference the Select Traveler Conference for your discounted rate.
AIRPORT & SHUTTLES >
AIRPORT & SHUTTLES >
McGhee Tyson Airport (TYS) — Located approximately 40 miles from Pigeon Forge and Hotel.
Shuttle Service — The Shuttle Schedule is not finalized at this time. However, we currently expect shuttle service to operate at 10:00 Am, 12:00 PM, and 2:00 PM. Times are subject to change, and we will reach out with a final schedule closer to the Conference. Travel time from Airport to Conference Hotel is approximately 1 hour. Please allow time when planning air reservations for flight, baggage pickup and transit to the hotel..
Return shuttle service to the Airport — The Return Shuttle Schedule is not finalized at this time. However, we currently expect shuttle service to operate at 2:00 PM. Times are subject to change, and we will reach out with a final schedule closer to the Conference. To ensure proper transportation, baggage check in and of course TSA, please make departing flights for after 4:30 PM.
Alternative Transportation Services — All major rental car agencies service the Airport areas. Car ride sharing, Uber & Lyft, is also available however we recommend pre-booking to ensure the best option and price. If you need help in choosing alternative transportation, please Contact our Team at 800-628-0993.
MARKETPLACE >
MARKETPLACE >
Travel Planners and Travel Industry delegates meet for one-on-one discussions for potential business opportunities and appointment generated marketplace. Network with travel planners and travel industry from around the country that can increase your knowledge and business.
For ease, the Travel Planner is seated in a booth and the Travel Industry will move between appointments. Appointments will be at 6-minute intervals.
INCLUDES >
INCLUDES >
EVERYONE ENJOYS
RECEPTION & ENTERTAINMENT — Start the Select Traveler Conference (STC) off with great food & entertainment from our HOST
MARKETPLACE SESSIONS — Business starts here. Delegates come together to begin or enhance business relationships.
DINING EVENTS — Meal functions bring together all guests of the Select Traveler Conference to meet new friends and develop relationships. ALL Conference delegates are welcome, there are no Travel Planner only events at STC.
TRAVEL INDUSTRY INCLUDES
MARKETING — Digital Delegate Registry to follow up with all attendees.
TRAVEL PLANNER INCLUDES
HOTEL — Room and taxes for first two nights are included.
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Conference Details
New Delegate Orientation
We have all been there. The new person in the room. The first timer. The great thing about our Conference is the friendly, open welcome that all delegates give to one another. Travel Industry and Travel Planner alike all want the Group Travel Industry to succeed and...
Guide to a Perfect Appointment
Bags are packed and you are ready to hit the road of discovery. At the Conference you will be meeting with the best of the best in the group travel industry. After you have submitted your appointment request, we take all requests from all delegates and complete your...
Profiles: An Important PreCon Prep
It seems like just another part of your check list for Conference attendance, but completing your Profile is much more than that. For the Travel Planner your profile gives important details about not only the demographics of your followers (group size, age, number of...
Handouts, Swag & Merch.
The standard question for the travel industry: What can I handout? The answer simple … and not so simple. For the Travel Industry and the Marketplace Floor: One 8 ½ x 11 printed sheet that the planner can place in their portfolio. For Sponsors with Booths in...
Dress for Success
You never get a second chance to make a first impression. ~ Saying by Will Rogers and many others! There are three things to consider when dressing for success at the Conference. Your Feet, your feet, your feet! The number one rule at the Conference is that it is hard...
Legal Details
CANCELLATIONS & REFUNDS. Group Travel Family Conference is committed to providing all of our delegates with exceptional and vetted Conference experience. Space is limited and standards of conference appointment scheduling happens weeks prior to the Conference...
Conference Sponsorships
Select Traveler Conference is now taking limited sponsorship requests. Don’t miss out on this great opportunity. What Industry Leaders are saying about Select Traveler Conference:
“It is the best way to reinforce all the hard work we do in our one-on-one with group travel planners. I have been charged to increase our sales and can meet that goal with just this one Conference. Select Traveler Conference staff does a great job helping us create the right impression.” Jacqueline Grena- Greater Zion Convention & Tourism Office
Sponsorships are available for all budget price points – and can be tailored to meet your needs. Starting at $1,500 to $15,000! Reinforce your destination while at the conference by with stepping stones, branding marketplace with your logo, mobile app ads and sponsorship and even do a full court press with marketplace booths or meal functions sponsorship including speaking time.
Sponsorships can extend beyond the Conference. Engage the meeting planners with pre / post emails or social media posts.
Contact Jennifer 800-628-0993 today!
